Head of Marketing
Opening soonthe marketer turning proof of AI sales performance into a category people remember.
Cyprus (on-site or remote) · Full-time
Location requirement
You must be physically located in Cyprus. This is a hard filter, not a preference. Applications from outside Cyprus will not be considered, regardless of relocation willingness on the candidate's side.
The role
Dija is building the AI sales company that sells on outcomes: more signed deals, less rep busywork, and a sales motion that gets sharper with every interaction. Marketing has to make that thesis legible to the people who own the number.
You will own the story from first impression to sales conversation. That means positioning, proof, distribution, and the editorial system behind all three. You will work directly with the founder, customers, product, and sales. There is no brand department to hand things to and no content calendar to hide inside.
Why this seat now
The market is crowded with AI claims and thin demos. Our advantage is that we can show the work: what happened in a real sales process, what changed, and what the customer got back. The person in this seat turns that evidence into a point of view buyers can repeat internally.
This is an early marketing seat, not a maintenance role. You will decide what Dija stands for, which proof is worth publishing, and which audiences deserve our time. The feedback loop is short: the right story earns a better conversation, and the conversation tells you what to write next.
What you'll own, and what it becomes
First 6 months (what you do Monday)
- •Positioning: sharpen the ICP, category language, messaging, website, and sales narrative until a CRO can explain why Dija matters without reaching for a feature list.
- •Proof engine: interview customers, find the before and after, and publish case studies with real numbers. A story without a measurable change is a customer quote, not a case study.
- •The Knowledge Graph point of view: make the hidden context behind modern sales visible through deep-dives, examples, and useful explanations that earn attention from serious operators.
- •Founder-led distribution: turn the founder's raw ideas, calls, and strong opinions into essays, posts, talks, and sales assets without sanding off the point of view that makes them worth reading.
- •Pipeline loop: sit in real sales conversations, learn which messages shorten a cycle, and build the feedback loop between what marketing publishes and what buyers actually do.
12 to 36 months (what it becomes)
- •Month 12: Dija has a recognisable point of view on AI sales, a library of proof that sales can use without rewriting it, and a content system that produces signal instead of noise.
- •Month 24: You own the category narrative across our website, customer evidence, founder distribution, events, and strategic partnerships. The best prospects arrive already understanding the problem we solve.
- •Month 36: You are the marketing leader who made an entirely new sales category feel inevitable. The team under you is small, sharp, and built around distribution that compounds rather than campaigns that reset every quarter.
Who you are
- •You are a writer who can also make decisions. You can take a messy customer conversation, find the commercial truth in it, and turn it into something a buyer wants to finish.
- •You have operated in B2B, ideally around sales, revenue, data, or AI. You understand that a CRO does not buy content. They buy a credible path to a number they are accountable for.
- •You have shipped work that moved a real outcome: a sales cycle shortened, a pipeline conversation created, a deal unblocked, or a market taught to name a problem. You can show the artifact and the result.
- •You are comfortable close to the source. You will call customers, sit in demos, edit the founder, and do the first version yourself before deciding what deserves a process or a hire.
- •You have taste. You know when a piece is technically correct but dead, when a claim is too soft to matter, and when a clever line is hiding the fact that there is no evidence behind it.
Why you'd take this, and when you shouldn't
Take this seat if you want to build the marketing system, not inherit one. You have been the strongest writer in a room full of marketers, or the operator who kept asking for proof while everyone else chased reach. You want your work close enough to revenue that you can tell whether it worked.
Do not take this seat if you need a large team, a finished brand book, or a quarterly brief before you can start. If your best marketing story is a campaign report with impressions but no changed buyer behaviour, this will be a frustrating seat for both of us.
What we will not do
We will not build a content treadmill to make the company look busy. We will not publish generic AI listicles, buy attention we cannot convert, or call a dashboard a strategy. We will choose fewer things, make them unusually useful, and keep them close to customer evidence.
We will also not pretend every founder thought deserves to become an essay. Your job includes saying no, finding the sharper angle, and protecting the reader from the version that should have stayed in notes.
The bar
Bring us one piece of work you are proud of and one piece you would now do differently. We want to see the thinking behind the edit, the audience it changed, and the number or behaviour that told you it mattered.
On the first call, teach us something about how a sales leader decides what to believe. If we finish the conversation with a sharper view of our own market, you are probably doing the job already.
Not open yet
This role is opening soon. Leave your email and we'll reach out when it goes live.